TechnoSport launches first exclusive brand outlet in Jharkhand

Pioneer News Service

Jamshedpur

TechnoSport, largest activewear brand, has announced the launch of its first Exclusive Brand Outlet (EBO) in Jharkhand, located on the ground floor of Bindal Mall in Sonari, Jamshedpur. Spread across 2,200+ sq. ft., the store was inaugurated by Kumar Kushagra, Pankaj Kumar and Sahil Raj, bringing together prominent names from Indian and Jharkhand cricket. The launch takes TechnoSport’s national network to 66 stores and marks an important step in its expansion across Eastern India.

Speaking on the launch, Puspen Maity, CEO, TechnoSport, said, “The Jamshedpur store marks an important milestone in our expansion across Eastern India. The city’s growing fitness culture and demand for high-quality, affordable activewear make it a strong market for TechnoSport. We look forward to building a closer connection with consumers here and using this launch as a platform for wider growth across Jharkhand.”

Jharkhand has emerged as an important market for TechnoSport, with the brand continuing to record strong growth through general trade in the state. Jamshedpur, one of Eastern India’s prominent industrial centres, is home to a growing base of young professionals, students, fitness enthusiasts and value-conscious consumers. The city’s active lifestyle culture, expanding organised retail ecosystem and increasing demand for functional and affordable activewear make it a natural fit for the brand’s retail strategy.