Mango Festival draws large crowds, generates Rs 53k for farmers
PNS
Jamshedpur
A one-day Mango Festival was successfully organized at the East Singhbhum Collectorate premises on Saturday, providing a vibrant platform for farmers to directly market their produce and connect with consumers. The festival was inaugurated by Deputy Commissioner Rajiv Ranjan in the presence of senior district officials.
Among those present on the occasion were Deputy Development Commissioner Nagendra Paswan, Additional Deputy Commissioner Anurag Tiwari, District Public Relations Officer Panchanan Oraon, and District Programme Manager (JSLPS) Sujit Bari.
After inaugurating the festival, the Deputy Commissioner visited various stalls set up by farmers and producer groups and inspected the wide range of mango varieties on display. Interacting with participants, he encouraged farmers to focus on quality production, adopt modern horticultural techniques, and increase output in line with market demand.
Addressing the gathering, Rajiv Ranjan said the district administration is making continuous efforts to provide better market access to farmers and strengthen their livelihoods. He stated that the primary objective of the Mango Festival is to create direct linkages between farmers and consumers so that growers receive fair prices for their produce without the involvement of intermediaries.
He further noted that the district administration’s market linkage initiatives are helping farmers secure better returns, with mangoes produced in East Singhbhum now finding markets beyond the district as well.
Deputy Development Commissioner Nagendra Paswan highlighted the importance of scientific horticulture practices and timely plant protection measures for improving the quality and yield of mango production. He informed participants that regular training programmes are being conducted for beneficiaries, Bagwani Sakhis, and MGNREGA personnel to promote modern cultivation techniques and enhance farmers’ incomes.
The festival witnessed enthusiastic participation from mango growers representing all 11 blocks of East Singhbhum, along with four Farmer Producer Organizations (FPOs) associated with JSLPS. A large number of city residents visited the fair and purchased mangoes directly from the farmers.
According to official figures, a total of 1,074 kilograms of mangoes were sold during the event, generating revenue of ₹53,700 for participating farmers. The impressive sales highlighted the success of the initiative in creating direct marketing opportunities and improving income prospects for horticulture growers.
District officials described the Mango Festival as an effective platform for promoting local produce, encouraging scientific farming practices, and strengthening the rural economy through enhanced market access.
